How one financial firm successfully rebranded — and reached millions of consumers in the process

February 26, 2015 by Jamie E. Green

As Chief Marketing Officer at Voya Financial, Ann Glover presided over a massive rebranding effort when the company split from its parent, ING, last year. According to reports, the company allocated $150 million in marketing to support the rebrand — not a meek undertaking in a rapidly shifting financial services landscape. Unwilling to rest behind its new signage, last fall Voya also launched its Born To Save campaign, which caught the attention of millions of consumers, most of whom, it’s safe to say, probably weren’t thinking too much about retirement or, at least, the financial planning needed to support it. Click HERE to read…

Originally Posted at LifeHealthPro on February 26, 2015 by Jamie E. Green.