7 social media tips for insurance pros
February 12, 2015 by Yasmin Zarabi
Many insurance professionals initially perceived social media as a risky new channel due to the complications of regulatory requirements on communications with the public and advertising. That said, the benefits of going social, allowing agents to go where their customers are and reaching the right audience at the right moment, have proven to far outweigh the risks.
LIMRA recently found that 93% of life insurance companies had social media programs in place last year.
Originally Posted at LifeHealthPro on February 12, 2015 by Yasmin Zarabi.
Categories: Industry Articles
