Disinterested consumers offer potential for China insurance industry

December 11, 2014 by LIMRA

A recent study by LIMRA and Swiss Re concluded that the so-called “disinterested” consumer in China represents an opportunity for the insurance industry. As part of a larger effort that studied 12 Asian countries, this study, “The Chinese Insurance Consumer,” looked at 8 different personal insurance products such as, life, individual health, critical illness, etc. and the distribution channels consumers used for them. Based on their responses, consumers were categorized into three groups: buyers of insurance, non-buyers and the disinterested — defined as those who had never researched or shopped for life insurance. Click here to read…

Originally Posted at LifeHealthPro on December 10, 2014 by LIMRA.