A Look At The Life Insurance Gap

September 10, 2014 by Cyril Tuohy

Maybe it’s that life insurance has a marketing problem. Maybe it’s the competition with retirement and investment products. Or maybe it’s just that there are fewer life insurance agents willing to sit down at the kitchen table for a tete-a-tete about family protection needs.

Why so many Americans are uninsured and underinsured for life insurance has the industry concerned not so much about its own future — although declining life insurance sales don’t help — but about the future of middle-class Americans and their ability to protect their families.

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Originally Posted at InsuranceNewsNet on September 4, 2014 by Cyril Tuohy.