Online advisory space shows notable growth
July 28, 2014 by Emily Holbrook
A not-so-new trend further illustrates growing consumer demand for low-cost, tech-oriented financial services, especially when it comes to younger investors. As the article states, “Gen X and Gen Y investors — some of whom aren’t so young anymore, and are starting to aggregate significant wealth — have grown up on Web-based solutions. They were also witnesses to the financial crisis, and the cynicism of Wall Street it spawned. As consumers, Web-based services save them money on everything from travel to groceries.”
This represents just one reality advisors and agents will need to address as the demographic of their prospects change.