Life insurers look to middle class for revival
July 25, 2014 by Emily Holbrook
Life insurers are trying to reach the elusive middle class through brick and mortar stores like Wal-Mart. MetLife is one insurer that has set up kiosks within stores, offering customers an easy way to purchase life insurance, sometimes at just $5 for the first month. But shoppers are hardly biting.
“Insurers have been successful at persuading companies to offer life insurance as an employee benefit,” the article states. “But that makes some Americans feel even less need to buy life insurance on their own, even though employer-provided coverage can be lost when a job ends and usually carries a small payout amount.”
Originally Posted at LifeHealthPro on July 25, 2014 by Emily Holbrook.
Categories: Industry Articles
