Insurers’ priorities: Speed, agility in product development

July 14, 2014 by Warren S. Hersch

For producers focused on how best to serve the youngest demographic for life insurance products — millennials — one finding from this SAP survey stands out: More than half of insurers (52 percent) are investing in online, mobile and social technologies as their main strategy for reaching millennials — those born between the early 1980s and late 1990s.

Given how most millennials’ access information and transact business, the strategy would seem appropriate. A survey that BMO Financial Group published in May revealed these findings:  Click here to read…

Originally Posted at LifeHealthPro on July 14, 2014 by Warren S. Hersch.