Advisors ‘struggling’ to get most out of social media
May 16, 2014 by Melanie Waddell
Advisors’ attitudes toward social media are changing for the better, but few are maximizing its business-growing potential.
Two-thirds of advisors today rank social media’s overall value to their business as “high” or “medium,” a 36 percent increase from 2010, according to American Century’s fifth annual Financial Professionals Social Media Adoption Study released Thursday.
However, while more financial professionals are seeing more value in social media, “many are still struggling with the best way to use it,” said Jamie Needham, digital marketing strategist for American Century, in a statement.
Originally Posted at LifeHealthPro on May 16, 2014 by Melanie Waddell.
Categories: Industry Articles
