From ING to Voya: A successful exercise in rebranding?

April 23, 2014 by Warren S. Hersch

Rechristening a company is always a major undertaking. Signage, brochures, contracts, radio and print advertising, not to mention a myriad of other materials, all have to reflect the change.

If well chosen, the new brand can be expected to maintain or boost the success of the firm. Click here to read…

Originally Posted at LifeHealthPro on April 23, 2014 by Warren S. Hersch.