Why social media is too important to ignore
February 18, 2014 by Emily Holbrook
Of all the challenges faced by the insurance industry, the toughest is the one that is transforming consumer behavior and business models on a daily basis — digital technology. More and more, people are turning to technology or, more specifically, social media, for referrals for everything from a local doctor to a car mechanic to, you guessed it, a trustworthy insurance agent or financial advisor.
Industries such as telecommunications, consumer products and media and entertainment have already harnessed digital to attract and retain new customers.
Originally Posted at LifeHealthPro on February 13, 2014 by Emily Holbrook.
Categories: Industry Articles
