Emergence of “nonstop customer” offers opportunity for life insurers

November 1, 2013 by Patrick M. Lyons

As life insurers know, customers have changed considerably over the past few years.  They are more empowered, have higher expectations, are more prone to switching providers, are more connected — to companies and to each other — and are more diverse, both regionally and globally.

Yet, many life insurers still operate within a “one size fits all” sales and service model that prevents them from responding effectively to this rapid evolution in customer needs and behaviors.  Click here to read…

Originally Posted at LifeHealthPro on November 1, 2013 by Patrick M. Lyons.