2013 Life Insurance Survey: The results
October 9, 2013 by Jamie E. Green
This summer, the National Underwriter research team conducted a comprehensive research exploration of life insurance product sales. The purpose of this research effort was to identify opportunities, challenges and common obstacles shared by advisors selling life insurance; the expectations and needs advisors have of their distribution partners, such as insurers and marketing organizations; advisors’ product preferences and their perceptions of client needs; and the support advisors need in order to sell life insurance more successfully.
According to survey respondents, life insurance continues to serve an important societal function. Click here to read…