We are Wink!

August 21, 2013 by Jamie Johnson

We have rebranded to one name, one new dynamic website, same ownership, same people, great service, and unparalleled competitive intelligence tools- AnnuitySpecs and LifeSpecs. Wink, Inc. is now the competitive intelligence firm behind the AnnuitySpecs and LifeSpecs tools! Wink is also distributing Wink’s Sales & Market Report. The rebrand to Wink encompasses all of our company’s tools, reports and resources under one name, one website, in order to ensure you remain the most informed in the industry, via a new, innovative, and progressive approach.

Why “Wink” ?

Our Vice President, Victoria L. Peterson, describes the name “Wink” as representing the company’s mission, personality and culture. “We are a competitive intelligence firm (and we’ve got the intel that you need *wink*). We are fun, young, and dynamic. This brand not only describes our company aptly, but it also encompasses our many products and services.”

 Single source solution

Wink’s new single source solution is LooktoWink.com, providing comprehensive, updated and timely life insurance and annuity product information. The AnnuitySpecs and LifeSpecs tools provide clear, standardized product specifications; along with an extensive search engine allowing side-by-side comparisons. Wink’s Sales & Market Report provides, on a quarterly basis, comprehensive sales information on indexed annuity and indexed life products; plus, analysis and updated details on all of the indexed insurance products available today.

 The Wink Way

Our founder, President and CEO, Sheryl J. Moore, the foremost authority in the indexed life & indexed annuity markets proclaims  “The Wink Way is to provide competitive intelligence tools to life insurance and annuity home offices, distributors, sales professionals, and consulting firms. We don’t do it with a straight face and a stiff upper-lip; we make insurance AWESOME!”

~Jamie N. Johnson, Communications Specialist