Lincoln Financial customizes annuity tool for LPL Financial
August 21, 2013 by IFAwebnews Staff
Lincoln Financial Distributors has created a customized version of its interactive Annuity Visualizer for client LPL Financial, a large independent broker-dealer.
The Annuity Visualizer is a Web-based application designed to spotlight the benefits of annuities as part of a client’s overall retirement plan as well as the various rider options available.
San Diego-based LPL, which says it works with more than 13,300 financial advisors and 700 institutions, will use the Annuity Visualizer alongside its existing annuity tools and resources platform.
“We’ve heard from our partners about the need for an easier way to deliver guidance on statistical information, hypotheticals and product specifications,” said John Kennedy, head of retirement solutions distribution for Lincoln Financial Distributors.
The Annuity Visualizer, first developed in 2012, is designed to answer that need by simplifying retirement planning and educating advisors and clients on the use of annuities for income, according to the company.
Lincoln Financial Distributors, based in Radnor, Pa., is the wholesale distribution subsidiary of Lincoln Financial Group.
