Life insurers should cast the net wider for Gen Xers

June 17, 2013 by Michelle Canaan, Jaykumar Shah

There is a lot of opportunity for growth with them

Life insurers seeking organic growth amid a perfect storm of persistently low interest rates, a still struggling economy and intense competition for baby boomers should perhaps start casting their nets wider and reach out to the underinsured and often neglected Gen X segment.

Gen X provides a tempting target for carriers and their intermediaries, given the segment’s stated desire to buy life insurance coverage potentially worth $3.6 trillion over a 12-month period — higher than any other demographic segment, according to LIMRA’s calculations. The question is how to effectively reach Gen X prospects. Click here to read…

Originally Posted at LifeHealthPro on June 14, 2013 by Michelle Canaan, Jaykumar Shah.