Life insurance claimants "satisfied" with experience
June 12, 2013 by Michael K. Stanley
The operation of processing a life insurance claim is the greatest opportunity for life insurance companies to make an impression on an insured’s family and friends and therefore, make the case to do business with them.
A recent study by LIMRA found the manner in which a claim is processed is more often than not indelible — for better or worse — rendering the company with little room to maneuver afterward.
The study, “The Moment of Truth: Individual Life Insurance Claimant Satisfaction” found that 95 percent of life insurance beneficiaries were “satisfied” with their claims experience. Click here to read…