2013: The year of the hybrid
June 26, 2013 by David Port
Randy Rowray has been around the life insurance business long enough to sense when a product is on the verge of a breakthrough. And based on the surge in interest he’s seeing from advisors and consumers alike, Rowray, vice president of marketing at The National Benefit Corp. (TNBC) in West Des Moines, Iowa, says a class of hybrid products that combine life insurance with long-term care (LTC) coverage “could truly be a hot button for 2013.”
The momentum behind life/LTC combination products has grown so much of late that TNBC, an annuity- and life insurance-focused brokerage agency, is set to make these often-overlooked products the centerpiece of a 2013 marketing and educational campaign aimed at its roughly 8,500 reps and advisors nationwide. Click here to read…
