CANNEX’s Groundbreaking Personalized Annuity Educational Video Recognized With Major Award
April 24, 2013 by N/A
Toronto, Canada, April 15, 2013 – A first-of-its-kind annuity educational video, introduced earlier this year by CANNEX, has won the award for Best Investment Online Video from the Internet Advertising Competition.
Using real time market data, the educational video and report are customized to the client’s individual financial and personal profile in order to illustrate the benefits and trade-offs of allocating a portion of their retirement savings to an income annuity. CANNEX, an independent provider of data, information and educational services to the financial services industry in the U.S. and Canada, commissioned BlueRush, an award-winning digital marketing firm, to create the cutting-edge tool.
“We’re grateful that our user-customized video has been so well-received, as evidenced not only by this award but also by feedback from financial service providers who are looking to improve their client’s understanding of annuity products,” said Lowell Aronoff, CEO of CANNEX. “This video is one of a series of tools that help financial advisors communicate effectively with individual clients by breaking concepts into manageable chunks that are specific to the client and shown in an approachable and easy-to-understand way.”
A financial advisor using the CANNEX Retirement Income Product Exchange (RIPE™), which enables advisors to price- and feature-shop from among hundreds of fixed deferred and income annuity products, enters information about his or her client’s retirement expenses, needs, investments, and guaranteed income choices. This information determines how the graphics and audio in the video are customized, making each user experience unique. RIPE is leveraged by dozens of leading life insurers to reach more than 200,000 advisors in the U.S. and Canada.
Larry Lubin, CEO of BlueRush said “We were very pleased to partner with CANNEX, a leader in annuities marketing for this endeavor. Clients need to have a better understanding when making crucial financial decisions. This video sets a new standard for communicating complex subject matter and making it easy to understand. Our technology makes it possible to personalize videos in ways one would never have imagined, opening the doors to so many possibilities.”
To see samples of the video, visit http://www.cannex.com/usa/english/tool_vp_public.html
For more information about CANNEX and its tools, visit www.cannex.com.
A demonstration of the CANNEX suite of tools is available upon request.
About CANNEX
CANNEX Financial Exchanges Ltd. is an independent and privately held company that facilitates the sale of financial products. CANNEX compiles data and calculations about a variety of financial products and makes that information available to financial service providers and the media through a central exchange. The Retirement Income Product Exchange (RIPE)TM is a service through which financial advisors can obtain comparative pricing and data about fixed deferred and income annuity products from across the industry. The service also includes tools and educational material that helps position guarantees as an integral part of a client’s retirement income portfolio. The CANNEX Income Annuity Exchange is a part of the RIPE service. For more information about CANNEX, visit www.cannex.com.
About BlueRush
BlueRush Media Group Corp., through its wholly owned subsidiary, BlueRush Digital Media Corp., helps companies design, develop and manage their end-to-end digital media strategy. They also create innovative rich media and social media products and solutions that companies can leverage across all new media platforms, including Internet, Web TV, Smartphones, Tablet Computers and Digital Signs. BlueRush Media Group Corp. is a publicly listed company on the TSX Venture Exchange trading under the symbol “BTV” and is headquartered at 75 Sherbourne Street in Toronto, Canada.
See: http://www.iacaward.org/iac/winner.asp?eid=9243
