Social media: Look, we're doing it!
March 28, 2013 by Sheryl J. Moore
You can do just about anything online these days: shop for curtains; date people in other countries; video chat with elderly relatives; share business documents; read books; publish blogs; play games about birds, farms and jewels…
Yet, in an age when you can tweet back and forth with Donald Trump, many people have a hard time locating so much as an email address — let alone a simple Facebook account — for their local insurance agent or financial advisor.
2012 LIMRA-McKinsey financial advisor survey found just about 15 percent of advisors use social media to promote their practice, source new prospects or engage with existing clients.