Social Media Lessons From Carriers

March 7, 2013 by Ian M. Lundahl

Insurance companies have trailed other segments of finacial services, such as brokerage and banking, in social media usage and innovation. This is partly because of the industry’s stringent compliance and regulatory constraints. Despite these challenges, insurers are showing the recognize the benefits of having strong social media brand, and the insurance industry is evolving rapidly to incorporate social media as primary driver for product and firm marketing. Click here to read…

Originally Posted at InsuranceNewsNet Magazine on March 2013 by Ian M. Lundahl.