“Less-than-favorable market conditions have consumers looking for low risk investment options which offer better returns than are available in some financial products,” said Carolyn Johnson, chief operating officer for Protective Life. “With its collection of unique features, the Protective Indexed Annuity fills that need.”

Along with a fixed interest crediting strategy, the Protective Indexed Annuity offers two indexed interest crediting strategies, annual point-to-point and annual tiered rate. The latter credits an industry-unique interest rate enhancement when index performance meets or exceeds a pre-determined performance tier.

The product also offers the flexibility to access contract value for unforeseen circumstances, such as unemployment, terminal illness and nursing home confinement.

“Consumers know they need to invest their money to protect their financial tomorrow, but the low interest rate environment combined with the risk associated with stock market investment have led them to reconsider their choices,” Johnson said. “The Protective Indexed Annuity provides customers comfort by knowing that they are protected from the downside, but given the opportunity for a higher rate of return, all with an optional return of premium benefit.”

Johnson continued, “This product is further proof that Protective is focused on helping our customers protect their tomorrow so they can embrace today.”

Interested advisors/agents can contact Protective Life at 888.340.3428 or by email at fis.support@protective.com. Consumers should talk with their agent for more information.

ABOUT PROTECTIVE LIFE INSURANCE COMPANY

Protective Life Insurance Company helps provide financial security through innovative, valuable and affordable insurance and investment products. For more than 100 years, the mission of the company has remained alive in its name. Protective is committed to tearing down the barriers that prevent people from enjoying the peace of mind and satisfaction that come from taking care of their future financial needs and the needs of those who depend on them. By enabling more people to confidently protect their tomorrow, we provide them the freedom to embrace their today. For more information about Protective Life Insurance Company, a subsidiary of Protective Life Corporation (NYSE: PL), visit www.protective.com.

Protective, and Protective Life refers to Protective Life Insurance Company (PLICO) and its affiliates, including Protective Life & Annuity Insurance Company (PLAICO). All companies located in Birmingham, AL.

All payments and guarantees are subject to the claims-paying ability of the issuing insurance company. Neither Protective Life nor its representatives offer legal or tax advice. Purchasers should consult with their legal or tax advisor regarding their individual situations before making any tax-related decisions.

Annuities are long-term insurance contracts intended for retirement planning.

The Protective Indexed Annuity is not an investment in index, is not a security or stock market investment, and does not participate in any stock or equity investments. The Protective Indexed Annuity is a limited flexible premium deferred indexed annuity contract issued by PLICO under policy form series FIA-P-2007. Policy form numbers, product availability and features may vary by state.