10 surefire annuity sales strategies
January 21, 2013 by David Port
When Gary D. Wendell looks at today’s generation of guarantee-laded annuities and the sales numbers they’re generating, he sees “a great opportunity” for advisors to provide much-needed solutions to their clients, while beefing up their own business in the process.
“As an insurance product that gives some amazing guarantees to the client, annuities, I think, represent an excellent business to be in for people willing to put in the work,” says Wendell, an advisor with Asset Preservation & Insurance Services in Rocklin, Calif.
Business is indeed brisk, especially for advisors who deal in income annuities and indexed annuities, each of which hit record sales highs during the first nine months of 2012 ($25.7 billion for indexed annuities, up 4.5 percent, and $6.8 billion for income annuities, up 9 percent), according to the latest figures from Beacon Research. Click here to read…
