Life insurance is sold, not bought. But for how long?
October 29, 2012 by Anand S. Rao
By Anand S. Rao
October 19, 2012
Conventional wisdom is that insurance is sold, not bought. Many people claim that insurance products, especially life insurance, are complex, easily misunderstood, need detailed medical data to be underwritten, and therefore have to be “sold” to customers.
Accordingly, the insurance sector has operated over the past two centuries with a large intermediary agent force (both captive and independent) that carriers have relied on to build trust with consumers, understand their needs and eventually “sell” them insurance products. Click here to read more…
Originally Posted at LifeHealthPro on October 19, 2012 by Anand S. Rao.
Categories: Industry Articles
