Aviva pledge is part of ongoing commitment to “Putting People Before      Policies”

WEST DES MOINES, Iowa–(BUSINESS WIRE)–      Aviva USA today introduced Status      for Youth – a campaign allowing people to donate their Facebook      status for a day to one of four youth-focused charities. Each charity is      vying to win the largest share of a $100,000 grant.

The participating nonprofit organizations include Adopt-A-Classroom,      Covenant House, Help USA, andThe Boys and Girls Clubs of America. The charity with the most status donations by Aug. 30 will receive a      $60,000 grant from life insurance and annuities provider Aviva USA,      followed by $30,000, and $10,000. The organization that comes in fourth      place will receive $5,000 for taking part.

The four participating charities were selected because their mission      aligns with Aviva’s Street to School Program, a global      philanthropic initiative supporting local programs offering assistance      to disadvantaged youth. Aviva plc’s corporate goal is to help 500,000      children worldwide get off the streets and into school or training      during the five-year period from 2010 through 2014.

Today through Aug. 30, the charities will each encourage their      individual Facebook users and donor base to support their organization.      The project is unique as it uses an automated application that allows      Facebook users to track the influence they and their friends are having      on the campaign.

Once Facebook users select a charity, a personalized status donation      will automatically display Aug. 30 on their Facebook profile. Throughout      the contest, participants can monitor the involvement of their network      via an interactive map illustrating their personal impact on their      selected charity.

In addition to financially benefitting the charities, Status for Youth is expected to raise awareness for these organizations with new      audiences. Each status donation they receive will serve as a virtual      endorsement visible to a person’s entire social network for a full day.

“Aviva USA is thrilled to partner with these organizations to help      at-risk youth create opportunities for the future,” said Chris Jones,      Aviva USA’s chief marketing officer. “Status for Youth gives people a      new and exciting way to help children in need by spreading awareness      through the use of social media. We hope that many Americans donate      their Facebook status for the day, harnessing the power of their social      network for the good of humanity.”

Status for Youth is part of Youmanity, Aviva USA’s ongoing      commitment to putting people before policies by bringing humanity back      to the life insurance industry. Aviva USA – the U.S. division of Aviva      plc, the world’s sixth-largest insurance company – has pledged to bring      humanity back into the insurance business by providing the ideal blend      of product knowledge expertise with heartfelt empathy for customers. The      company calls this concept Youmanity, blending the words “you”      and “humanity.”

A brief video about Status      for Youth and Youmanity are available through these links.

About Aviva USA
Aviva USA is a sales leader of indexed life      insurance and indexed annuities. Headquartered in West Des Moines, Iowa,      Aviva USA also has offices in Topeka, Kan., and Melville, N.Y. Aviva USA      has approximately 1 million customers and employs more than 1,500 people      across the country. Aviva USA is part of Aviva plc and can trace its      presence in the United States back to 1896.

Aviva USA Media Contacts:
Kevin Waetke, Public Relations      Director, 515-342-3822
Cell: 515-782-3256
kevin.waetke@avivausa.com
or
Steve      Carlson, Public Relations Manager, 515-342-6403
Cell: 515-782-6317
steven.carlson@avivausa.com

Source: Aviva USA