Minnesota Life's Eclipse is Top Selling Indexed Life Insurance Policy

June 14, 2011 by N/A

June 13, 2011 11:19 AM Eastern Daylight Time

ST. PAUL, Minn.–(BUSINESS WIRE)–According to data compiled by LifeSpecs.com, Minnesota Life Insurance       Company’s Eclipse was the top-selling indexed life product in the US       during the first quarter of 2011. Additionally, Minnesota Life, a       Securian Financial Group, Inc. subsidiary,ranked third overall in       indexed life sales¹.

“I am not surprised that indexed life continues to experience       double-digit sales growth”

“We are one of the most highly-rated life insurers offering indexed life       products and we provide compelling consumer value,” said Bob Ehren, SVP,       Securian Financial Group, Inc. “Eclipse‘s design is straightforward and       underwriting is competitive and consistent. Our distribution partners       like to sell this product because they can tailor it to meet a variety       of customer needs. That’s why Eclipse was first in sales last quarter.”

LifeSpecs.com’s Indexed       Sales & Market Report reports on more than 99 percent of total       US indexed life insurance production. The report shows that total first       quarter 2011 sales rose to $194 million, more than 36 percent higher       than during the same period in 2010.

“I am not surprised that indexed life continues to experience       double-digit sales growth,” said Sheryl J. Moore, president and CEO,       Advantage Group Associates, Inc., parent of LifeSpecs.com. “The       convergence of the current risk-averse buyer mentality and low interest       rates make this a strong market for indexed insurance sales.”

Minnesota Life introduced Eclipse Indexed Universal Life in 2006. The       product provides upside potential with downside protection and its       design appeals to clients who seek a death benefit plus efficient cash       value accumulation. It also features three index accounts and one of the       highest index caps² in the industry. Since its introduction,       Eclipse has steadily gained market share. Minnesota Life also offers a       protection-focused indexed product, Eclipse Protector, and an indexed       second-to-die policy, Eclipse Survivor.

Minnesota Life is highly rated by the major independent rating agencies       that analyze the financial soundness and claims-paying ability of       insurance companies. For more information about the rating agencies and       to see where Minnesota Life’s ratings rank relative to others, visit www.minnesotalifesecurian.com/about/financials.html.

Since 1880, Securian       Financial Group and its affiliates have provided financial security       for individuals and businesses in the form of insurance, investments and       retirement plans. Now one of the nation’s largest financial services       providers, it is the holding company parent of a group of companies that       include Minnesota Life Insurance Company and its New York affiliate,       Securian Life Insurance Company.

Advantage Group Associates, Inc., based in Pleasant Hill, IA, provides       research, data collection, training, product development and marketing       services for indexed individual life and annuity products. They do not       endorse any company or financial product.

¹ Life insurance products contain fees, such as mortality and       expense charges, and may contain restrictions, such as surrender       periods. Please keep in mind that the primary reason to purchase a life       insurance product is the death benefit.

² Growth caps can change over time as economic conditions       vary.

DOFU – 06-2011
A02284-0611

Originally Posted at Business Wire on June 13, 2011 by N/A.